For the first time in 18 years, the World Space Week Association (WSWA) has updated its look. With the new modern, sophisticated and powerful look, the world’s largest annual space event announces a new level of growth and expansion.
The announcement of the rebranding coincides with the appointment of Dr. Francisco Javier Mendieta, Director General of the Mexican Space Agency – the first-ever election of the head of a space agency to lead the organization – as Chair of the WSWA.
World Space Week Association: inclusivity, synergy and the union of humanity and space.
The new logo , designed by Cosmaschema, portrays the organization's core values in electric purple. The proportions resemble the earth and moon when placed next to one another. “It conveys an eclipse, an astronaut, an observatory, and more. Yet it achieves this effect using elegant, simple, imaginative geometry,” says Dennis Stone, President of WSWA.
Since its declaration by the United Nations in 1999, from 4-10 October every year, WSWA has been impacting millions of people globally. One million events in 10 years, according to the WSWA president. This year alone, World Space Week had 3,500 events spread over 80 countries.